About Us

Discover the passion, people, and purpose behind every sub we craft

FiresSubsInHouse restaurant interior showing our welcoming atmosphere

15+ Years of Excellence

Our Story

From a Small Kitchen to Canada's Favorite Sub Shop

FiresSubsInHouse began in 2009 with a simple dream: to bring authentic, fire-grilled subs to the heart of Canada. Our founder, inspired by family recipes and a passion for quality ingredients, started crafting subs in a tiny kitchen on Victoria Street.

What started as a local favorite quickly grew into a beloved brand. Today, we continue to honor our roots by using the same time-tested recipes and commitment to quality that made us who we are. Every sub is still made fresh, with premium meats, artisan bread, and our signature house-made sauces.

Our journey has been fueled by the love and support of our community. We're not just making subs – we're creating memories, one delicious bite at a time.

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What Drives Us

Our Mission & Vision

The principles that guide everything we do at FiresSubsInHouse

Our Mission

To craft exceptional subs using premium ingredients and time-honored techniques, creating memorable dining experiences that bring people together and satisfy cravings with every bite.

Our Vision

To become Canada's most trusted and beloved sub destination, known for our unwavering commitment to quality, community involvement, and sustainable practices.

Our Promise

We promise to deliver consistently delicious food made with care, served with a smile, and backed by our commitment to your complete satisfaction.

Core Values

What We Stand For

The values that shape our culture and define our commitment to excellence

Quality First

We never compromise on ingredients. Only the freshest produce and premium meats make it into our subs.

Community Focus

We're proud to support local suppliers and give back to the communities that support us.

Sustainability

From eco-friendly packaging to responsible sourcing, we're committed to protecting our planet.

Integrity

Honest practices, transparent ingredients, and genuine care for every customer we serve.

Innovation

Constantly exploring new flavors and techniques while honoring our classic recipes.

Customer Joy

Your satisfaction is our ultimate goal. We go above and beyond to make every visit special.

Meet Our Team

The People Behind the Subs

Passionate professionals dedicated to crafting your perfect sub experience

Marcus Chen

Founder & CEO

With over 20 years in the food industry, Marcus founded FiresSubsInHouse with a vision to create the perfect sub.

Sofia Rodriguez

Head Chef

A culinary school graduate with a passion for bold flavors, Sofia designs all our signature recipes and seasonal specials.

James Thompson

Operations Manager

James ensures every location runs smoothly, maintaining our high standards of quality and customer service.

Emily Parker

Marketing Director

Emily brings our brand to life through creative campaigns and community engagement initiatives.

Our Journey

History Timeline

Key milestones in our story of growth and success

2009

The Beginning

FiresSubsInHouse opens its first location on Victoria Street with a small team and big dreams.

2012

Growing Popularity

Voted "Best Sub Shop" by local food critics. We expand our menu with new signature subs.

2015

Second Location

Due to overwhelming demand, we open our second location and launch our catering services.

2018

Franchise Launch

We begin our franchise program, allowing passionate entrepreneurs to join our family.

2021

Going Green

We commit to 100% sustainable packaging and partner with local farms for fresh ingredients.

2024

Nationwide Recognition

Named one of Canada's Top 50 Fast-Casual Restaurants with locations across multiple provinces.

Ready to Taste the Difference?

Visit us today and experience the passion that goes into every sub we make. Your new favorite meal is waiting!

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