Cookie Policy

1. Introduction

Welcome to the Cookie Policy for FiresSubsInHouse ("we," "us," or "our"). This policy explains how we use cookies and similar tracking technologies on our website at firehhousesubb.live. We believe in transparency about data collection and want you to understand how cookies work on our site and the choices you have regarding their use.

By continuing to browse or use our website, you acknowledge that you have read and understood this Cookie Policy and agree to our use of cookies as described herein. This Cookie Policy should be read in conjunction with our Privacy Policy, which provides additional information about how we collect, use, and protect your personal data.

As a food service business, we use cookies to provide essential features such as remembering your order preferences, estimating delivery times based on your location, maintaining your shopping cart between visits, and personalizing your menu recommendations based on your past orders and preferences.

2. What Are Cookies

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used to make websites work more efficiently and provide a better user experience. Cookies allow websites to recognize your device and remember information about your visit, such as your preferred language, login information, and other settings.

How Cookies Work

When you visit our website, our web server sends a cookie to your device. Your browser stores this cookie in a designated folder on your device. The next time you visit our site, your browser sends the cookie back to our server, allowing us to recognize you and remember your preferences. This process happens automatically and is invisible to most users.

Session vs. Persistent Cookies

First-Party vs. Third-Party Cookies

First-party cookies are set by our website (firehhousesubb.live) and can only be read by our site. These cookies are typically used for essential functionality, remembering your preferences, and understanding how you use our website.

Third-party cookies are set by other organizations whose services we use, such as Google Analytics for website analytics or Facebook for social media integration and advertising. These cookies may track your browsing activity across different websites to build a profile of your interests and show you relevant advertisements.

3. Why We Use Cookies

We use cookies for several important purposes that help us provide you with the best possible experience when ordering from FiresSubsInHouse:

Essential Website Functionality

• Enabling you to navigate our website and use its features
• Maintaining your shopping cart and order information as you browse
• Processing your orders securely through our checkout system
• Remembering your login status so you don't have to log in repeatedly
• Ensuring the security of your account and transactions

Performance Improvement

• Collecting anonymous data about how visitors use our website
• Identifying and fixing errors or issues on our site
• Testing new features and designs to improve user experience
• Measuring page load times and server performance
• Understanding which pages are most popular and why

User Experience Personalization

• Remembering your preferred language and location
• Customizing menu recommendations based on your order history
• Storing your favorite items and previous orders for quick reordering
• Estimating delivery times based on your saved addresses
• Displaying relevant promotions and special offers

Analytics and Statistics

• Understanding visitor demographics and behavior patterns
• Measuring the effectiveness of our marketing campaigns
• Analyzing which menu items are most viewed and ordered
• Tracking conversion rates from browsing to ordering
• Generating reports to help us make data-driven decisions

Marketing and Advertising

• Showing you relevant advertisements on other websites
• Measuring the effectiveness of our advertising campaigns
• Limiting the number of times you see the same advertisement
• Enabling social media sharing and integration
• Retargeting visitors who have shown interest in our products

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable core functionality such as security, network management, and account access. You cannot opt out of these cookies as the website cannot function properly without them.

Cookie Name	Provider	Purpose	Type	Duration
session_id	FiresSubsInHouse	Maintains user session state across page requests	First-party	Session
csrf_token	FiresSubsInHouse	Security token to prevent cross-site request forgery	First-party	Session
cart_items	FiresSubsInHouse	Stores shopping cart contents during browsing	First-party	7 days
auth_token	FiresSubsInHouse	Authenticates logged-in users	First-party	30 days
cookieConsent	FiresSubsInHouse	Stores your cookie consent preferences	First-party	1 year
location_pref	FiresSubsInHouse	Stores your preferred delivery location	First-party	90 days

4.2 Performance/Analytics Cookies

These cookies collect information about how you use our website, such as which pages you visit most often and if you receive error messages. All information collected is aggregated and anonymous. These cookies help us improve how our website works.

Cookie Name	Provider	Purpose	Type	Duration
_ga	Google Analytics	Distinguishes unique users by assigning a randomly generated number	Third-party	2 years
_gid	Google Analytics	Distinguishes users for analytics purposes	Third-party	24 hours
_gat	Google Analytics	Throttles request rate to limit data collection on high-traffic sites	Third-party	1 minute
_ga_*	Google Analytics 4	Maintains session state for GA4	Third-party	2 years
page_views	FiresSubsInHouse	Tracks page views for internal analytics	First-party	Session

4.3 Functionality Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings. They may be set by us or by third-party providers whose services we have added to our pages.

Cookie Name	Provider	Purpose	Type	Duration
language	FiresSubsInHouse	Remembers your preferred language setting	First-party	1 year
menu_prefs	FiresSubsInHouse	Stores your menu display preferences and dietary filters	First-party	90 days
recent_orders	FiresSubsInHouse	Remembers your recent order history for quick reordering	First-party	180 days
favorites	FiresSubsInHouse	Stores your favorited menu items	First-party	1 year
delivery_address	FiresSubsInHouse	Remembers your delivery address for convenience	First-party	90 days
ui_theme	FiresSubsInHouse	Stores your preferred interface theme	First-party	1 year

4.4 Targeting/Marketing Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns.

Cookie Name	Provider	Purpose	Type	Duration
_fbp	Facebook	Used by Facebook for advertising and tracking	Third-party	3 months
_fbc	Facebook	Stores click identifier for Facebook ads	Third-party	3 months
fr	Facebook	Enables ad delivery and retargeting	Third-party	3 months
IDE	Google DoubleClick	Used for targeted advertising across Google services	Third-party	1 year
NID	Google	Stores preferences and other information for Google ads	Third-party	6 months
promo_shown	FiresSubsInHouse	Tracks which promotional banners have been displayed	First-party	30 days

5. Third-Party Cookies

We work with trusted third-party service providers who may set cookies on our website. These partners help us with analytics, advertising, and social media integration. Below is information about these third parties and links to their privacy policies:

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site. This data helps us improve our website and user experience.

Google Privacy Policy

Facebook

We use Facebook Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram. The Facebook Pixel may also be used to deliver targeted advertisements to you based on your interactions with our website.

Facebook Privacy Policy

Google Ads

We use Google Ads for remarketing and advertising purposes. Google may use cookies to show you personalized advertisements based on your visit to our website.

Google Advertising Privacy Policy

6. Cookie Duration

Cookies have different lifespans depending on their purpose. Here is a summary of the typical durations for the cookies we use:

Session Cookies

These cookies are deleted when you close your browser. They typically include:

• Session ID cookies for maintaining your browsing session
• Security tokens (CSRF protection)
• Temporary page view tracking

Short-Term Persistent Cookies (1 day - 30 days)

• Google Analytics _gid cookie (24 hours)
• Shopping cart persistence (7 days)
• Promotional banner tracking (30 days)
• Authentication tokens (30 days)

Medium-Term Persistent Cookies (1-6 months)

• Facebook advertising cookies (3 months)
• Menu preferences and favorites (90 days)
• Delivery location preferences (90 days)
• Recent order history (180 days)

Long-Term Persistent Cookies (6 months - 2 years)

• Google Analytics _ga cookie (2 years)
• Language preferences (1 year)
• Cookie consent status (1 year)
• Google advertising cookies (1 year)

7. How to Manage Cookies

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options," "Settings," or "Preferences" menu of your browser. Here are instructions for popular browsers:

7.2 Opt-Out Links

You can opt out of specific tracking cookies using these direct links:

• Google Analytics Opt-out Browser Add-on
• Facebook Ad Preferences
• Google Ad Personalization Settings
• Digital Advertising Alliance Opt-out
• Network Advertising Initiative Opt-out

7.3 Our Cookie Consent Tool

When you first visit our website, you will see a cookie consent banner that allows you to accept or reject different categories of cookies. You can change your cookie preferences at any time by:

• Clicking the cookie icon in the bottom corner of our website (if available)
• Visiting this Cookie Policy page and using the preference center
• Clearing your browser cookies and refreshing our site to see the consent banner again

8. Consequences of Disabling Cookies

While you have the right to disable cookies, please be aware that doing so may affect your experience on our website. Here are some features that may not work properly if you disable cookies:

If You Disable Essential Cookies:

• Your shopping cart will not save items between pages or sessions
• You may not be able to complete orders or process payments
• You will need to log in every time you visit the site
• Some security features may not function properly

If You Disable Functionality Cookies:

• Your language and display preferences will not be remembered
• You will not see personalized menu recommendations
• Your favorite items and recent orders will not be saved
• Delivery address auto-fill will not work

If You Disable Analytics Cookies:

• We won't be able to improve our website based on usage data
• We may not identify and fix problems as quickly
• Your experience may not improve over time as efficiently

If You Disable Marketing Cookies:

• You may still see advertisements, but they won't be relevant to your interests
• You may see the same advertisements repeatedly
• You won't receive personalized promotional offers

9. Do Not Track Signals

Some web browsers have a "Do Not Track" (DNT) feature that lets you tell websites you do not want to have your online activities tracked. Our website currently does not respond to DNT signals because there is no universal standard for how websites should respond to such signals.

However, you can exercise control over tracking through the methods described in Section 7 of this policy, including adjusting your browser settings and using the opt-out tools provided by our third-party partners.

We encourage you to use the cookie consent tool on our website to manage your tracking preferences, which provides more granular control than browser DNT settings.

10. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will:

• Update the "Last Updated" date at the top of this policy
• Display a notice on our website informing you of the changes
• Request new consent if required by applicable laws
• Send email notifications to registered users for material changes

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please don't hesitate to contact us:

We aim to respond to all inquiries within 48 business hours. For questions specifically about cookie preferences or technical issues with our consent tool, please mention "Cookie Policy" in the subject line of your communication.

12. More Information

For more information about cookies and how to manage them, you may find these external resources helpful:

• All About Cookies - Comprehensive information about cookies
• Your Online Choices - Behavioral advertising opt-out
• Cookies and You - Educational resource about web cookies
• ICO Cookie Guidance - UK Information Commissioner's Office

Related Policies

Please also review our other policies that relate to your privacy and use of our services:

• Privacy Policy - How we collect, use, and protect your personal data
• Terms of Service - Terms governing your use of our website
• Refund Policy - Our policy on refunds and returns

Thank you for taking the time to understand how we use cookies at FiresSubsInHouse. We are committed to being transparent about our data practices and providing you with meaningful choices about your privacy.